Coming Q3 2026
RIA Mid-Market Pilot — Case Study TBD
First results from the Heritance pilot cohort — publication pending engagement milestones.
Case Studies
The research on heir attrition, wealth transfer, and the retention problem.
We've curated the definitive third-party research on the great wealth transfer below. Heritance pilot case studies will be published as our first firms complete their engagements.
The Evidence
The data behind Heritance.
The great wealth transfer is the most studied phenomenon in wealth management. Below are the most-cited, most rigorous studies on heir retention, wealth transfer scale, and advisor-heir relationships. Every Heritance product decision traces back to one of them.
We'll be publishing Heritance's own pilot case studies as they become available. Our first cohort of pilots begins June 2026 — Q3 and Q4 will bring the first firm-level evidence of what the Heritance platform does for retention and valuation.
Third-Party Research
Six studies every firm should read.
Cerulli Associates
$124 trillion in wealth will transfer through 2048
Cerulli's December 2024 report quantifies the scale of the great wealth transfer — $105 trillion to heirs, $18 trillion to charity. HNW and UHNW households, representing just 2 percent of all households, will contribute over 50 percent of total transfers.
Read sourceCerulli Associates via CNBC
Few heirs keep their parents' wealth advisors
Cerulli's October 2025 study found that only 14 percent of heirs keep their parents' advisor. 50 percent already have their own advisor. 28 percent cite no existing relationship with the parents' advisor.
Read sourceNatixis Investment Managers
47 percent of U.S. investors won't keep their parents' advisor
Natixis's 2025 Global Survey found 47 percent of U.S. investors expecting to inherit assets do not plan to keep their parents' or spouse's financial advisor. Over 40 percent of U.S. advisors see wealth transfer as an existential threat.
Read sourceMerrill Lynch
The Great Wealth Transfer — Impact on Markets and Families
Merrill Lynch's analysis of the great wealth transfer highlights how retention breaks down during generational asset movement. Research from the wealth management industry shows that only 38 percent of investors retain the same advisor when a spouse dies, dropping to 29 percent when both parents pass and children inherit.
Read sourceCerulli Associates via ASPPA
75 percent of advisors have never met their clients' children
The relationship gap is structural. Three-quarters of advisors have never met their clients' children, making heir attrition nearly inevitable at the moment of transfer.
Read sourceFortune reporting Cerulli data
Millennials will inherit the largest share — $45.6 trillion
Over 25 years, millennials will receive $45.6 trillion. Gen X will receive $39 trillion. The share of millennial and Gen Z clients at HNW-focused firms grew from 8 percent in 2021 to 25 percent in 2024.
Read sourceThe Pattern
Every major study reaches the same conclusion.
The great wealth transfer is the most quantified retention risk in wealth management history.
Heritance Pilot Case Studies
Coming Q3 2026.
Our first pilots begin June 2026. Case studies from those engagements will be published here as firms reach their first milestones.
Coming Q3 2026
Multi-Family Office Pilot — Case Study TBD
First results from the Heritance pilot cohort — publication pending engagement milestones.
Coming Q3 2026
Private Bank Intergenerational Desk Pilot — Case Study TBD
First results from the Heritance pilot cohort — publication pending engagement milestones.
Real Results Coming
Our first wave of pilots begins this summer.
Follow along as Heritance goes from thesis to proof.
Want to be in the first pilot cohort?
Book a demo and we'll talk about whether your firm is a fit for the June 2026 pilot.