Risk Breakdown
Last updated 2 hours ago
Advisor-Heir Age Gap27 years
High
Heir Engagement (last 30 days)2 interactions
Moderate
Family Briefing (last held)11 months ago
High
Relationship Depth3 / 10
High
Risk Score — last 6 months
For Registered Investment Advisors
Your firm's valuation is on a 10-year countdown. We built the extension.
When 70% of heirs leave their parents' advisor, your AUM isn't just clients — it's the terminal value of your business. Heritance is the retention engine purpose-built to protect what you've built.
Revenue Protection and Valuation
Your AUM has a clock on it. Most RIAs ignore it.
Every RIA built on assets under management is quietly on a countdown. The average RIA has 60 percent of assets concentrated in clients aged 60 or older. When those clients pass, the vast majority of heirs walk — and the firm valuation walks with them.
Heritance is the only platform designed specifically to solve this. We integrate with your existing CRM, flag at-risk households, and give your advisors a white-labelled digital portal built for heirs who expect consumer-grade technology. Every dollar you retain is a dollar added back to your multiple.
The Pain
The Solution
Business Valuation Decay
AUM Retention Software
Advisor bandwidth constraints
Automated heir engagement
No heir relationship
Daily platform interactions with your brand
Compliance overhead on next-gen outreach
Consumer Duty audit trail built in
app.redtailtechnology.com/contacts/thornton
RRedtail
RT
Thornton, Robert
Primary Client
OverviewHouseholdNotesActivitiesDocuments
r.thornton@thornton.co
Phone
+1 (212) 555-0123
Address
Park Avenue, New York, NY
Date of Birth
Oct 12, 1953
Recent activity
Quarterly review scheduledApr 24 — 3:00 PM
Email — portfolio summaryApr 12 — sent
Call log — 12 minApr 10 — Sarah M.
HERITANCE
Heritance Insights
Risk Score
78/100
Heir Engagement
James Thornton
Last active 2 hours ago
Upcoming
Family briefing — April 24
Suggested actions
- Close age-gap risk
- Send academy nudge
- Log values conversation
Open full Heritance view →
Feature One
Built on top of the tools you already use.
Heritance integrates directly with Redtail, Wealthbox, and Salesforce Financial Services Cloud — appearing as a native panel inside the CRM your advisors open every morning. No new logins. No separate workflow. No adoption battle.
- Redtail integration live today
- Wealthbox integration shipping Q3
- Salesforce AppExchange 2027
advisor.tryheritance.com/households/thornton
Thornton Household
Primary Client
Robert Thornton, 72
Spouse: Margaret Thornton, 70
Heirs
James Thornton, 45
Sophia Thornton, 38
AUM
$12.4M
78/ 100
Risk Score
+12 last month
Suggested Actions
- Schedule family briefing within 30 days
- Invite James to portal
- Assign junior advisor for age-gap bridge
Feature Two
Know which relationships are at risk. Before they walk.
Every household receives a proprietary Heritance Risk Score. The score factors advisor-heir age gap, current engagement level, generation structure, and relationship depth. You stop guessing which families are one obituary away from leaving.
- Composite risk scoring across four dimensions
- Historical trend data on every household
- Action recommendations per household
The Retention Engine
Your valuation is your legacy. Protect both.
Heritance is the only platform designed to protect the multi-generational AUM that determines your firm's terminal value.
HERITANCE
Good morning, James
Let's make it count.
12 day streakWealth IQ 340
Today's Daily Game
Wealth Wordle
Yesterday's streak: 12
Weekly Challenge
Portfolio Diversification
2 of 5 questions40%
Wealth Academy
Continue your learning
World 2 · Investment Fundamentals
60%
Weekly Wealth Report
Your Sunday report is ready
Wealth Simulator
Try a new projection
Your Advisor
Sarah Mitchell
Meridian Wealth Partners
Relationship strengthStrong
Feature Three
Your firm's brand. In the heir's pocket.
Every heir interacts with a portal branded with your firm's logo, colours, and voice. The heir doesn't know a platform called Heritance exists — they know your firm cared enough to build technology for them.
- Full white-label customisation
- Firm logo and colour system
- Branded email communications
The Playbook
Every great firm has a playbook. Now yours is built in.
Heritance encodes what works — for winning new heirs and keeping existing ones.
The Offensive Playbook
Four plays to win the next generation.
Play 01
Introduce early
Every current client aged 55+ gets an heir invitation within 90 days. The younger the introduction, the stronger the retention.
Play 02
Engage consistently
The morning briefing flags engagement opportunities daily. Turn those signals into 5-minute calls.
Play 03
Educate strategically
The Wealth Academy becomes your firm's content marketing channel — positioning your advisors as teachers, not just traders.
Play 04
Convert inheritance moments
When transfer happens, the heir already trusts you. The transition is a continuation, not a decision.
The Defensive Playbook
Four plays to stop losing what you have.
Play 01
Audit your book
Identify every household where you've never met the heir. That's your retention risk surface.
Play 02
Score and prioritise
Heritance flags your highest-risk households automatically. Work the list.
Play 03
Close the age gap
When advisor-heir age difference exceeds 20 years, pair that advisor with a junior team member the heir can actually relate to.
Play 04
Document everything
Consumer Duty compliance lives in Heritance's audit trail. Protected for regulation, protected for valuation.
Protect valuation
Every retained heir relationship is AUM that stays on your balance sheet.
Accelerate growth
Heirs who trust you introduce you to their peers. That's your cheapest client acquisition channel.
Reduce risk
Consumer Duty compliance. Built in. No additional work.
Ready to protect what you've built?
Book a 30-minute demo and see how Heritance fits your firm.